Hit-Boy: Producer of the Year

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Hit-Boy: Producer of the Year

Director & Editor: Davy Greenberg
Producer & Interviewer: Brandon Barrett
2nd Camera Operator: Fabian Pacheco
Creative Direction: Madrell Stinney
Assistant: Eddie Lee

Shot on Location at Diane Rosenstein Gallery in Los Angeles, CA

Photographs from I’m Looking Through You courtesy Tim Davis ©2021 Tim Davis

Read our Digital Cover Story with Hit-Boy: https://www.hotnewhiphop.com/hit-boy-cover-story/

Timestamps:
0:08 – Personal highlight of 2021 for Hit-Boy and relationship with his son
1:16 – Thoughts on Nas calling Hit-Boy his Quincy and their studio conversations
2:20 – Content of studio conversations and connecting it to the music
2:37 – How “Death Row East” was created & how to complement Nas’ complex raps
3:38 – How Hit-Boy curated sounds to allow Nas to cut through
4:20 – The story behind the Lauryn Hill feature on “Nobody” for King’s Disease II
5:13 – Thoughts on production versatility and history of making Boom Bap & Gangsta Rap
6:28 – Reflecting on his first Grammy nominations and learning the ins and outs of the Grammys process
8:14 – Reflecting on Producer of the Year Grammy nomination
9:09 – What would a Producer of the Year Grammy win mean to Hit-Boy?
10:08 – Thoughts on being the only Black producer nominated for Producer of the Year
10:47 – What did the opportunity to work on the Judas and the Black Messiah mean to Hit-Boy?
11:42 – Capturing the energy and emotion of the film in music
12:22 – What does Hit-Boy want listeners get out of the Soundtrack?
12:50 – The beginnings of Hit-Boy’s relationship with Big Sean
13:31 – How Hit-Boy’s relationship with Big Sean flourished into collaborative projects
14:22 – How is Big Sean the most challenging artist to work with?
15:03 – How does Hit-Boy describe his sound for Big Sean?
15:36 – Thoughts on 65,000 bees Big Sean for a music video
16:07 – The process behind evolving into an executive producer
16:40 – Learning the value of vocal production early on
17:05 – What does Hit-Boy take from great artists?
17:33 – Evolving as an artist in 2022
18:04 – Value of being strategic and intentional
18:35 – Having an album’s worth of music with Don Toliver & Roddy Ricch
18:51 – Process behind working with Don Toliver on “What You Need”
19:42 – Having an EP worth of music with Cordae & process behind creating “Sinister”
20:33 – Coming full circle with Lil Wayne & wanting to make an album with Lil Wayne
21:15 – Similarities between Hit-Boy and Cordae
21:48 – Where does Hit-Boy see himself 10 years from now?
22:12 – What is Hit-Boy’s Dream collaborative album?

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