The difference between a successful and a failed marketing strategy can depend on figuring out the next big market trend.
The following comes from Ascend Agency, which has partnered with Digital Music News to bring you this profile on Sawyer.
Some people believe that trends are short-lived and ineffective, but with something new trending on social media every day, these trends can become exciting marketing tools. Sawyer, a music sensation across social media platforms, has proved this with his prudent promotional strategies. From little to no followers, the young artist scaled up his fan base to over 200,000 on TikTok in a couple of months.
Sawyer, originally named Sawyer Wildgen, is a budding star across many digital music platforms. With a lifelong passion for music, he desperately tried to find space for his songs throughout the pandemic. Even though he was extremely confident about his skills, Sawyer found it hard to keep the audiences hooked to his music. With time, he understood the significance of being different to stand out in the industry. He knew he had to create a hook to keep his audience engaged.
After conducting thorough research on social media, Sawyer noticed the magic of viral trends across platforms.
As he watched, he even found himself becoming engrossed in some exciting fads. One such trend was a meme of a dog named Pudgy Woke. The dog went viral almost overnight on social media, and his signature sound “OWA” had fans swooning. Sawyer decided to explore the trend and use the exact “OWA” sound to make his new music video.
After engaging with this trend, Sawyer’s music video quickly went viral. He watched as his fan following increased steadily with every passing day. This growth motivated him to repeat the formula in a few other music videos. After gathering an impressive fan following, Sawyer decided to shift the followers’ focus from what was trending to his original music videos.
Knowing it would be a gradual process, Sawyer created a video using the viral dog’s sound as the background for his song. He started promoting the song by creating ads with the same dog meme. The strategy was a success, and within a month, his song went viral and earned him an even greater fan following. Many fans even recreated Sawyer’s song across numerous social media platforms.
As this tried and tested method proved to be a winning marketing strategy, Sawyer moved on to discover the next big viral trend on social media; the sound of a wasp-stung kid soon captured his attention. It was a viral trend on every platform, with thousands of influencers recreating it. Sawyer used the same sound to create a mashup following the bassline of “BOO!” By ChampionXiii that was storming TikTok.
This new music video further increased his follower base to 230,000 on TikTok.
He then managed to channel these followers into listeners on his music platforms. Currently, this effective marketing strategy has earned him over 100,000 monthly listeners on Spotify. His music went viral on social media, with over 300,000 people making dance covers with it.
With his rising popularity, Sawyer feels his groundwork is complete, and now he can focus on creating original music. He is also helping businesses and budding artists accelerate their growth with his fail-proof strategies on social media. Check out Sawyer’s Spotify, Apple Music, and website for updates on his songs.
