In the new age of social media, the only way to become successful is through having a strong online presence. Fans need to know where to find you, and if you can manipulate the algorithm, then you have a fantastic shot of breaking through and becoming well-known to millions of people. For JELEEL!, TikTok has been the key driver for his success, although he is much more than just a viral flash in the pan. In fact, he is probably the most energetic artist you’ve ever seen.
Fans who saw the artist at Rolling Loud this past summer got a front-row seat to this energy that he describes as “real raw.” From backflips to crowd surfing, no one does it quite like JELEEL! Even watching his music videos, you can immediately tell that JELEEL! is someone who believes in his own music. It is a mix of hip-hop, hyper-pop, and pop-punk that is almost impossible not to appreciate. With songs like “DIVE IN!” and “JELEEL JUICE!” making huge noise on TikTok, JELEEL! has proven himself to have a great ear for hitmaking, and his talents are only going to improve from here on out.
For our latest episode of On The Come Up, the 27-year-old tells us how his short-lived dreams of becoming an athlete later led to his musical journey, talks DMX inspiration, shares advice for aspiring musicians and more.
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