Photo Credit: Rapetón ApprovedArtist development venture Rapetón Approved has announces a partnership with Warner Music.
The strategic alliance will see Warner Music offering support to new urban talent and becoming a powerful promoter of artists from the genre. Rapetón Approved launched in 2020 to sign new artists through Yandel’s label Y Entertainment Records and to promote them through Rapetón’s platforms – including its website and YouTube channel.
The selection of songs and artists for Rapetón Approved is in the hands of Yandel and Guru. Rapetón Approved will provide professional support to new artists, songwriters, and producers to give them exposure and structure needed to make their musical dreams a reality.
Warner Music Latina will release the first track produced under the new deal on February 25. It will be a representation of the beginnings of the urban genre in the back streets of Puerto Rico, kicking off a series of weekly releases to showcase new talent and different musical sounds.
“Y Entertainment’s mission has always been developing new talent; singers, producers, and songwriters,’ says Yandel. “I am grateful to God for allowing me to make a living from what I love the most: music, and to be able to contribute, together with Guru and Alejandro, to developing new talent fills me with joy.”
Alejandro Duque, President, Warner Music Latin America adds, “Yandel and Guru have a very clear vision for the future of Rapetón Approved, and I’m proud that Warner Music is now part of that vision. Together, our priority is to find and support the best emerging artists and aid their development. The combination of Yandel, Guru, and Warner Music provides an unparalleled platform for that purpose.”
Angel ‘El Guru’ Vera concludes, “I am super grateful to Warner Music Latin for supporting and betting on this vision of Rapetón Approved that I have been working on since 2016. It gives me great joy because now I can see that all sacrifices were worth it.”
