Unity Announces New Partnership With Insomniac Events for the Metaverse

Insomniac Events Unity PartnershipInsomniac Events Unity Partnership Photo Credit: Insomniac Events / Unity

Unity has announced it is teaming up with Insomniac Events to build a persistent metaverse.

Unity is one of the world’s leading platforms for creating and operating real-time 3D content. The new partnership with Insomniac Events will see the creation of a brand new, persistent metaverse world for its fans to gather and engage virtually for live music performances – regardless of their real physical location.

Unity and Insomniac Events say this partnership will define a new live entertainment standard. “Partnering with Insomniac Events is a fantastic opportunity for us here at Unity,” says Peter Moore, Senior VP, and General Manager, Sports & Live Entertainment, Unity. “Pasquale and his team are revolutionary and always looking to expand their vision and bring extra value to their community. This partnership is the beginning of a long relationship that we believe will usher in a new level of interactive and immersive experiences within the world of live entertainment.”

“It is an honor to be partnered with an incredible company like Unity on this new journey,” says Pasquale Rotella, Founder, and CEO, Insomniac Events. “Our vision is to create a social experience in which everyone is a Headliner – where stories and music unique us in discovery, love, and a true sense of belonging.”

“Unity is helping us to create a world’s first experience for our community as we work together to deliver the next level of what the metaverse can be for entertainment and music,” continues Insomniac Events Founder Pasquale Rotella.

By partnering with Unity, the Insomniac team is looking forward to bringing even more content & experiences to its community. Having a persistent metaverse will allow the community more access to artists, social opportunities, and much more.

Unity is the foundation upon which the world’s most powerful digital content is created for phones, tablets, PCs, consoles, and virtual reality devices. As of Q4 2021, Unity had 3.9 billion monthly active end users consuming content created or operated by its solutions. Applications developed using Unity were downloaded five billion times per month in 2021.

Insomniac Events produces 10,000 concerts, club nights, and festivals for seven million attendees annually. The company’s premier annual event is the Electric Daisy Carnival in Las Vegas, which attracts more than 500,000 people during its three-day event. The company was founded by Pasquale Rotella in 1993 and ended its partnership with Live Nation in 2013.

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