Photo Credit: Simon Emmett
Adele’s “Easy on Me” is breaking radio records along with streaming records.
The single has set new first-day streaming records for both Spotify and YouTube. But it’s also breaking U.S. radio history to become the most played song during its first week of release. The song is also the most-added song in the history of Mediabase. A total of 451 stations added the song to their playlists the week it released.
“Easy on Me” became the first song to be the most-added at five different formats in a single week to achieve that goal. Those formats include Top 40, Adult Contemporary, Hot AC, Adult Album Alternative, and R&B.
The single was added to every reporting station in the Top 40 and Hot AC formats. That helped the single become the first-ever to be certified for earning the #1 spin gain across five formats in a single week.
Mediabase reports that “Easy on Me” had accumulated 3,290 plays at Top 40 stations, 1,488 at Hot AC stations, 1,112 at AC stations, and 98 at R&B and 91 at AAA formats. So where will “Easy on Me” fall in the list of total Adele bangers? It’s hard to say, since some of them have had 11 years headstart.
Adele Mediabase Tracked Spins
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- “Rolling in the Deep” (2010) – 89,000 spins
- “Set Fire to the Rain” (2011) – 63,000 spins
- “Hello” (2015) – 51,000 spins
- “Someone Like You” (2011) – 50,000 spins
- “Sent My Love (To Your New Lover)” (2011) – 34,000 spins
The song continues to dominate the top of streaming charts as the power ballad climbs. Variety reports that Adele’s success on the radio has historically been in the Adult Contemporary formats than Top 40.
But the sheer number of Top 40 stations, including “Easy on Me” may help it set new records for the artist. Her album is easily one of the most anticipated releases of the year. According to Spotify Charts, it’s the most streamed single today, with 9 million streams on just October 21. On the weekly chart, “Easy on Me” has nearly double the number of streams as the song in the #2 spot.
