Photo Credit: Popeyes
Megan Thee Stallion is a Popeyes franchise owner and to celebrate, the fast-food joint is debuting ‘Hottie Sauce.’
Starting October 19, Hottie Sauce will be available on the Popeyes chicken sandwich and new chicken nuggets in the US and 14 countries across the globe. There will also be Popeyes x Megan Thee Stallion merch for fans of both. The first collection of merch is dropping October 19.
Popeyes has also approved Megan Thee Stallion as a Popeyes Franchise Owner.
As part of the larger collaboration, Popeyes and Megan will be making a six-figure donation to Houston Random Acts of Kindness. Popeyes says Megan worked closely with its team of culinary experts to develop the hot sauce.
“I’m appreciative of Popeyes commitment to empowering Black women and look forward to opening Popeyes restaurants,” the rapper says. “Teaming up with Popeyes is such a milestone in my journey and evolution as an entrepreneur. I’ve always been a fan of the Popeyes brand and I’m thrilled to have the opportunity to join the brand and help create the new Megan Thee Stallion Hottie Sauce for their line-up.”
The first collection of Popeyes x Megan Thee Stallion merch – Thee Heat – will include bikinis, long sleeve shirts, hats, tumblers, and a Popeyes chicken tenders plush dog toy. Two additional merch drops will happen throughout the month of November. Fans can sign up at the official website to receive more information about the drops.
“What can we say – we wanted to create the HOTTEST partnership of the year,” says Bruno Cardinali, Chief Marketing Officer for Popeyes. “We have a lot in common with Megan Thee Stallion – from our southern roots, to our shared love for flavor with a lot of spice, she embodies the proud, spirited, joyful and big-hearted personality we embrace with our foot and heritage.”
So now that the Megan Thee Stallion x Popeyes crossover is happening, I guess the Burger King WAPper is off the table?
All jokes aside, fast food joints are embracing music as a way to move food. McDonald’s has killed it with its Travis Scott, BTS, and Saweetie partnerships. It was only a matter of time before other fast food franchises got in on the marketing opportunity.
